I normally post the weekly TV ratings since they come out on Tuesdays but since I’m on vacation this week and I’m on the internet much earlier than usual, the weekly ratings haven’t been published yet. So what is a MWTVG to do? Do I let my readers suffer? Of course not. As a professional, I know that the show must go on. If the Nielsen company can’t get their act together for the readers at MWTVG, then it is up to me to come through (while still using other Nielsen data).
I met someone yesterday who told me that they don’t have a DVR. Can you believe that? I couldn’t even fathom life without a DVR. To me the greatest inventions by humans can be ranked in the following:
2. The Wheel
3. The DVR
4. Ding Dongs
I would put my list up against any historian’s list. I don’t think it can be argued with.
Anyway, I digress. Since the weekly ratings weren’t out, I was doing some reading on other ratings that Nielsen reports (because that is one of my jobs here at MWTVG, it is that exciting. Would you like a job?) and I found the Nielsen DVR ratings. In general, Nielsen reports ratings for people that watch the show at the time it is aired or who DVR the show on the same day. This following list gives the shows that have the largest percentage increase of viewers within seven days of the original airing. It’s pretty interesting (to me and by extension, to all of you) seeing which shows have the largest increase in viewership on DVR. What’s even more interesting is looking at the total viewership in the Live + 7 category. NCIS has almost 22 million total viewers. Amazing. Look at CBS overall, apparently CBS viewers don’t watch TV unless it’s recorded. Well, it was interesting to me and I’ve prattled on long enough so here you go, the Live + 7 DVR ratings:
Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:
|Rank||Program||Net||Viewership Live+SD (000)||Viewership Live+7 (000)||Post Airdate Absolute Viewership Increase From DVR Viewing (000)||Post Airdate % Viewership Increase from DVR Viewing|
|3||Big Bang Theory, THE-11/01||CBS||15901||19841||3940||25%|
|7||Person Of Interest-11/01||CBS||13599||16815||3216||24%|
|8||Once Upon A Time-11/04||ABC||10151||13239||3088||30%|
|14||NCIS: LOS ANGELES-10/30||CBS||16281||18921||2640||16%|
|19||Good Wife, THE-11/04||CBS||9926||12244||2318||23%|
|21||Two and a Half Men-11/01||CBS||12654||14917||2263||18%|
|22||Law And Order:SVU-10/31||NBC||6054||8001||1947||32%|
|23||666 PARK AVE-11/04||ABC||3986||5900||1914||48%|
The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings? No. Click here to learn more.
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.
Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.
Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate
Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.
Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.