I watched it last night and apparently I wasn’t alone. The Sound of Music live performance on NBC last night drew the biggest ratings for the network on a Thursday night since the ER finale in 2009.
The Sound of Music ratings brought NBC a Thursday night ratings win for the first time this season. The live broadcast averaged a 4.6 rating (that’s 4.6% of all TVs) in the key demo of adults 18 to 49 and 18.47 million total viewers. NBC was #1 for the night in the key demo and tied the CBS ratings juggernaut The Big Bang Theory in total viewers.
So I was 1 for 2 in my predictions for last night. I said that The Sound of Music live would be a disaster and a ratings hit. I was wrong about it being a disaster but was right about the ratings being huge for the telecast. If you were like me and were wondering why NBC even thought of doing this show, the ratings are the reason why.
The huge success of The Sound of Music live means now that we are going to see it done again and again. Look for the other networks to try and get in on the ratings game by attempting their own live musical shows. If you want to invest in stocks, find the companies that own the rights to any Julie Andrews musical or anything by Rogers and Hammerstein.