News today that Dos Equis has decided to finally pull the plug on their Most Interesting Man in the World advertising campaign.
It’s about time. After nearly nine years (that’s correct, nine years) of commercials, Dos Equis is sending the most interesting man on to greener pastures.
This is news that I’m sure is shocking to exactly zero people. Have you seen/heard any of these commercials lately? They were very clearly running out of material.
For those of you who might be sad that this character is going away, fear not. Dos Equis hears your cries. Instead of the old man playing the Most Interesting Man in the World, they have another plan.
Andrew Katz, Vice President of Marketing for Dos Equis, said that:
Though the specific character played in TV ads by veteran actor Jonathan Goldsmith, 77, won’t be back, another equally interesting and likely younger man will take his place, Katz says. Dos Equis plans to revamp the popular commercials in order to keep their edge for a new generation of customers.
Millenials don’t wan to see old men scoring with hot young women. So despite the fact that this campaign has helped Dos Equis triple their sales during it’s run, it’s time for someone younger to come in who can bring some edginess and Millenial angst to the role.
Look for future commercials that feature the MIMITW doing things like being the best and not even being able to right now. Or possibly commercials featuring the MIMITW being the best at identifying microaggressions from bar patrons. I’m sure a Millenial MIMITW won’t be a disaster at all.
Because we are big important writers here at MWTVG, we have been given exclusive access to a marketing meeting at Dos Equis where the key leaders were discussing the creation of the new younger, edgier MIMITW.
This is exclusive MWTVG footage leaked to us from someone at Dos Equis. We will of course not reveal their identity because we are serious journalists here who protect our sources. Here is a video of the meeting below:
Most Interesting Man in the World
We look forward to many years of future success with the edgier version! Great work Dos Equis!