Well another Super Bowl has come and gone and given that the Chicago Bears weren’t in this game, we here at MWTVG didn’t much care about the outcome. We watched the game tonight for the same reason most of the people watched, for the commercials. Let’s talk about this year’s batch of Super Bowl commercials. What did you think? For me, it was an average year. I didn’t see any commercials that would make my best ever list, but there were several that were pretty good. There were a few head scratchers too that I am fascinated any company would pay $4 million or more for their spots. Let’s get in to it. Here are the best and worst Super Bowl Commercials of 2013:
The Best Commercials
The M&M commercial was funny and it had a Meatloaf cover and Naya Rivera from Glee. Two things that together can never be wrong.
The commercial for the Toyota Rav 4 was also funny and they also had some winning ingredients. Put Kaley Cuoco in to your commercial if you want to increase the chance of me watching and mistake a fat guy talking about his spare tire for the real spare tire on your car and I’m in.
If we ever get to the point where we put pictures of ourselves up here, you will see how much of a fan I am of Oreo’s. This one just made me laugh. I was surprised to see Oreo step up to buy an ad during the Super Bowl.
The Budweiser Clydesdale commercial was one of my favorites of the night. As a bonus, it was also filmed here in Chicago so all the better.
The Doritos Goat for sale commercial was another of my favorites from the night.
Go Daddy ran two commercials tonight. One, which will talk about later, was terrible. This one redeemed them a bit and I laughed out lout at it.
This ad from Samsung about the next best thing came late in the game and was surprisingly funny for where it was placed (usually the best ads are in the first half of the game). Starring Paul Rudd and Seth Rogan (with support from Mr. Show’s Bob Odenkirk) who do another version of their hilarious scene in 40 Year Old Virgin making fun of each other.
I was really hoping that we got a follow-up commercial to this one from Audi where the girl leaves prom to go chase down our hero. As it is, this was a good commercial on it’s own but I do think Audi missed a chance at something great.
Another surprise entry in the expensive commercial race from a company we wouldn’t expect to advertise during the Super Bowl, Tide comes in with a very funny commercial about worshipping a stain.
Doritos has been bringing the funny year after year in their Super Bowl spots and this year is no different. This is their 2nd entry on my funniest Super Bowl commercial of 2013 list. Who doesn’t like to watch dads doing silly things for their daughters even if their ulterior motive is to get more Doritos (which is also a good reason to play dress up)?
I loved this entry from Coca Cola. It was a touching reminder that not all things in this world are bad.
Another of my favorite commercials of the night. Deion Sanders as NFL draft phenom Leon Sandcastle. Also, don’t tell me that he doesn’t look a bit like Steve Harvey either.
This was far and away the worst commercial of the night. I don’t know what Go Daddy was going for when they made this commercial but if disgust was on their list, then they nailed it.
After so many years on top of the great Super Bowl commercial list, it is hard to not have great expectations from the E*Trade baby. In their defense, it is nearly impossible to live up to our expectations or to continue topping their previous commercials. Their entry tonight wasn’t good. The E*Trade baby can now officially be retired.
Wow do I hate Axe. I’m not the only one. Middle school and high school teachers everywhere hate Axe too because young boys all around the world fall victim to their commercials and believe that the more Axe they spray on, the more likely a girl will be to take their clothes off with them. In this commercial, we are to believe that the girl saved by the god of a life guard will instead shun him for the nerd in a space suit (on the beach no less, not at all a weird place to be walking around in a space suit. If you were an astronaut, would you really need to walk around in your space suit to advertise it to every one? How insecure is that?) because he is wearing what we can only assume is 1/2 a bottle of Axe spray.
I don’t know where Kia is getting all the cash to buy these expensive Super Bowl commercials, but they seemed to have plenty of them running during the game tonight. This one was just weird and not good at all.
Can we be sick of Amy Poehler already? I’m getting there. Coming off a very successful job of hosing the Golden Globes with her sugar momma Tina Fey, Poehler strikes out here with a strange ad for Best Buy. When I think Amy Poehler, I know that electronic equipment and appliances are the first thing that come to my mind. Great job picking the right branding message Best Buy.
What was the deal with the Calvin Klein ad? Aside from the fact that it made me hate myself even more because I was burying my face in a plate of Super Bowl food, what was it doing here? Did Calvin Klein really pay $4 million dollars to get women horny during the game? That’s how it appears to me.
Well those are what I thought were the best and the worst of the Super Bowl commercials of 2013. The ones I didn’t mention were just blah to me and didn’t really deserve to be on either list. I’m sure that some of you disagree with me and given the other commercials, there is much room for disagreement. Be sure to let me know which ones you liked and which you hated.